there doesn’t seem to be much information on the web about how to set product prices that is freely available.

One idea is to launch with a price of $35 for the first wave of buyers followed by $100 after that. But premium products may be $300 and subscription products priced at $25 per month.

My product is on another one of my sites and is a lead capture solution. It only seemed to sell as a result of me promoting it on the Warrior forum (even though I did not use a 7 in the price). Maybe I don’t get enough targeted traffic to my sales page otherwise?

However, I will be testing the pricing of my new products using my own multivariate testing software which will be my next product after the mini-site builder product that I just posted about.

I think I will start with a price tag of $50 and optimise the text first. Then, once the sales flow I can vary the price, hopefully up.

Thanks for your interest in my article, I am not posting frequently but only when I have good quality information to post.

I landed here from Blogginexperiment website.

Very interesting article about pricing. Could you tell me another source for further reading about this subject?

On which kind of product will you performing this test?