Website Optimization Techniques

My first website optimization product will shortly be released. It is a mini-site creation tool. What it does is allow you to create a highly focused and keyword optimized content-based website.

The home page is a sales page or a squeeze page, with the content pages comprised of articles that act to draw in organic search engine traffic (visitors interested in your topic).

The articles are loosely linked from the home page footer with the intention of search engines (rather than people) following a link to an index of the articles.

Visitors landing on and reading articles are encouraged to write their own articles at the end of each one, so the site can actually grow in content pages via contributions from site visitors.

I have made it as easy as possible to add articles to the site and also added many countermeasures to combat spam submissions. There are also moderation options for how you want to handle article submissions.

There is an admin area where you can approve, edit and delete articles. With the least strict settings, you can have articles that pass through the spam traps automatically added to your mini site.

URLs are based on the title text and are made unique by adding a dash plus a number to the end of the URL should their be a conflict.

I have created a set of basic templates that can be chosen together with an outline of a sales letter to help you fill in the content in a structured way. I based this on possibly my favorite e-book called “Killer Mini Sites” which is years old now and I don’t recall where I obtained it.

I have been testing the script with live sites. The first one is a sales letter style site and the second is a new website designed to capture traffic and attract inbound links at FreePrivacyPolicy.org.

The first site uses an older version of the script with the link to the articles in a subdirectory and linked to mid-way down the sales page. With the second site, you can spot a link to the articles in the footer. But notice how the home pages have large “call to action” links at the end of the sales pitch. So the articles are designed to capture relevant visitor traffic and drive them to the home pages. The second site has the latest script running.

You may be thinking that a blog is another way to do the same thing, but they are not since the home page of a blog is usually a list of the current posts and people read these and bounce off the page to another blog.

However, a sales letter is designed to steer people towards a single goal. Blogs are cluttered with options and gizmos so most readers are blind to the offers on the page, so read and leave for the next blog on their list of favourites.

As a blogger myself, I have created several “dead blogs”, these are blogs that you started off enthusiastically writing articles (posts) for and then got fed up of posting to anonymous people that read your blog and leave without even a comment. So this tool allows you to turn a dead blog into a useful sales site by copying the posts to the article input form and erasing the old blog code. This removes all the pressure to blog everyday.

So when will I release this mini-site generator product? Well, I think I have all the code running smoothly now but I wanted to create instructional videos for using it and create a DVD containing the product and tutorials. Also, I need a sales page. So the full product is about a week away from launch.

Please post your thoughts in the comments…